"Kazaa backs plan that could spell an end to the days of free music:"
The world's most popular song-swapping network, Kazaa, has thrown its weight behind a plan to start billing song swappers for their music downloads.
The proposal, which could finally end the days of the free lunch for millions of music fans, has been put to big US record labels at the same time as a new legitimate version of the former file-swapping giant Napster is launched in the US.
The idea is to phase in a billing mechanism for peer to peer networks, such as Kazaa and Morpheus, that allow users to copy music directly from each other's hard drives. [The Age]
It's hard not to be quite skeptical of such a plan. The reason peer-to-peer systems have flourished is because it was the only way to get easy access to large numbers of music files. There was no legal way to get them, and hugely expensive central server-based systems couldn't take the risk of making illegal files available.
Now that the legal agreements with the major labels are falling into place, central server-based systems can serve them. So the main reason now for peer-to-peer networks to exist is that they enable files to be shared at no cost. Once they start charging, their purpose in life won't be so clear.
At one point during Napster's original heyday, one of the managers at the company looked toward the future and said that the real reason for a system like Napster was collaborative filtering -- using the large numbers of people involved in such a system to form implicit communities to make recommendations to each other. For instance, everyone can see what is in everyone else's library. If you find someone whose tastes are like yours, then you may benefit from sampling items in their collection that you haven't heard yet.
In the end, this manager was right about the value of collaborative filtering, but confused about what it meant for peer-to-peer networks. Systems like AudioScrobbler let you see what other people have in their collections, but without caring how you got the files. The files can come from a central server -- it makes no difference where they came from. So the concept that peer-to-peer file sharing is justified by collaborative filtering makes no sense.
In the end, the advantages of stable, ultra-high bandwidth central servers will make peer-to-peer file sharing moot, except for that percentage of the population that continues, for one reason or another to choose not to pay for music. But that population won't be served by Kazaa under Kazaa's new plan.
There is one niche where legal, peer-to-peer sharing of music files may have a role to play in the future. This is in the sharing of legitimately free music -- music from artists who release some material freely in order to get people to pay for other material, and from artist that choose to make a living from concert ticket sales or who do it as a hobby and don't make money at all.
File sharing mechanisms such a BitTorrent make file sharing both speedy and reliable by sharing the load among a large number of peers. If one computer goes offline while it is serving a file, it doesn't end the transfer. The transfer continues from other computers in the network. That makes peer-to-peer comparably reliable to central server-based systems. There is still a disadvantage to something like BitTorrent, because each end-user computer shares the load of sending out files. In a central server-based system, the server carries all the load, and so there is less load on end-user computers. So BitTorrent-type systems will only flourish where there is a counterbalancing advantage compared to central server-based systems.
And indeed there are disadvantages to central server-based systems, even for serving legal files. A central server-based system will need to pay for the hardware and bandwidth to serve potentially huge numbers of files to potentially huge numbers of people. It will need to make a very large amount of money just to pay the overhead, and then it will want to make a profit on top of that. So its needs and the needs of users who just want the best free music are different. Such a system will have to either charge a sizable flat fee to pay for the overhead, or it will be inevitably try to convince people to buy more music when they would have been just as happy listening to a higher proportion of free music. Users will, of course, be able to choose to listen to large amounts of free music anyway, but the environment set up by the server-based system -- the content, the way the user interface works, etc. -- won't be particularly friendly to that choice. It will be a little less comfortable for people who are oriented toward free music than such people would like.
A reliable peer-to-peer system (such as one based on BitTorrent) could be set up that would be a perfect match to the needs of people who enjoy and care about free music. It wouldn't have to pay for the overhead of a central server-based system, so it wouldn't need to try to convince people to buy music when they would be just as happy with free music, and it won't need to charge high subscription frees to pay for bandwidth and hardware.
In fact, it fairly likely that a service will emerge that serves the needs of people who care about free music, and that it will be a peer-to-peer service. Kazaa has the opportunity to fill that role, but it sounds like Kazaa is a little too envious right now of the profits being made by the iTunes Music Store, and that will be made by other such stores, to see their opportunity. That may change in time.
(Of course the above assumes that Kazaa would prefer not to continue to base its business on the sharing of files that aren't legally available for that purpose. The fact that they are making moves toward establishing relationships with the labels is a strong argument that, in fact, they would prefer to make that change.)
A test of the hypothesis laid out above: will we ever see Amazon.com or the iTunes Music Store treat the needs of people who care about free music with as much priority as they treat the needs of paying consumers?